Financial and business news from Bulgaria

30 years efbet: From notebook with squares to Bulgarian player №1 on the market

In 1990, when 1X2 was still played in Bulgaria, the first game room of efbet opened in the cult of socialist time cafe “Columbia”, in the center of Sofia. Hardly anyone then believed that the brand would be perhaps No.1 in our country only within 3 decades.
It starts with a notebook with checkered sheets, in which Stefan Naydenov recorded scores and odds from the four English leagues. Something completely unknown, but also very attractive in the early years of democracy.

It is one thing to guess the outcome of 13 or 10 football games, and quite another to put your money on one you think is secure.

Since that moment Stefan Naydenov is the person everyone asks how to do gambling business in Bulgaria.

The family tradition was continued by his sons Tsvetomir and Boyan. They are the first to see the incredible potential of online gaming. Thus, in 2006, BroBet Ltd. appeared in Malta, where most of the world's bookmakers and established names in the business are registered. The license from the gambling control organization in Malta makes it possible to operate in foreign countries as well.

The first name of efbet is actually BalkanBet, and so the bookmaker exists until its registration with the State Gambling Commission 5 years later.

Thus efbet is probably the biggest Bulgarian player on the market. Offers sports predictions and casino betting opportunities, as well as a chain of land-based gaming halls and casinos.

For several years, efbet has gone outside the Bulgarian market with land-based branches and online bets in Romania, as well as online bets in Serbia, Spain, Italy and Curacao Island. Currently, the brand employs over 1200 employees.

Despite the boom of online the company retains its land-based activity as many as dozens of gaming halls and casinos continue to exist, and since 2014 it has started opening sports bars, which are currently over a dozen and perform the function of a favorite place for watching matches by fans of football clubs.

The Betting Site has integrated many services, including betting on sports, betting on software-created and Live casino games, Lotto Game Lucky 6, Virtual Sports and others.

Although it is a private company, efbet does not forget its social responsibility. Annually over 25 million leva are invested in Bulgarian sport, both professional and amateur.