Financial and business news from Bulgaria

Minister Nikolova: The interest of foreigners in health tourism destinations is great

The interest of foreigners in health tourism destinations is high and Kyustendil should take advantage of this opportunity. This was stated by Deputy Prime Minister and Minister of Tourism Mariyana Nikolova during her meeting with representatives of the tourism industry in Kyustendil. The discussion was attended by the mayor of the city, Petar Paunov, Deputy Governor Matthew Popnikolov and Deputy Minister of Tourism Mrs. Irena Georgieva, announced the press center of the Ministry of Tourism.
The Deputy Prime Minister specified that the region has the huge potential to take an important place on the map of Bulgarian tourism. Here history, culture and the use of mineral resources have gone hand in hand since antiquity. In this severe crisis situation, medical, spa and SPA tourism can be a strong incentive for the industry and its return to the previous levels, Minister Nikolova said.

The Minister explained that one of the advertising videos of the Ministry of Tourism, photographed jointly with the Association of Tour Guides, is dedicated to the unique picture gallery for Bulgaria and Europe of Vladimir Dimitrov-Master. In the coming week, it will be released on social networks and major televisions.

The city has many opportunities for family and weekend tourism. It is important to offer attractive packages, especially in the autumn season, Minister Nikolova explained.

It also quotes data from the Unified Tourist Information System (ESI), according to which from the beginning of the year until 11 September 2020 the tourists stayed in the municipality were 10 278. Of them, 9,100 were Bulgarian citizens and the rest mostly from North Macedonia, Italy, Greece, Germany and Serbia. In the whole region, the overnight persons are 33 thousand, of which again the majority are Bulgarians — 30 thousand.

The Minister explained to the industry the measures taken by the Ministry of Tourism and the Government to promote business after the COVID-19 crisis.

Mayor of the city Mr. Petar Paunov thanked the Deputy Prime Minister for the meeting. In his words, the tourism sector must create a good base and become more attractive for young people who are willing to develop in it. Tourism is part of a better life and we must be part of it, Mr Paunov explained.

In the framework of the discussion, the business presented to the Deputy Prime Minister various ideas and opportunities for development of Kyustendil, as well as the problems he faces. They emphasised the benefits of mineral water and the need to increase accommodation. The topic of vocational education in the field of tourism was also discussed and the creation of various attractions to attract visitors to the area.